UBS and WSJ Content Studios team up on Chinese commerce campaign 'Fast & Forward: China Shifting Gears'

The campaign will highlight and address four key areas of the China’s new-age economy / Dow Jones/WSJ. Custom Studios

Global financial servicer UBS has partnered with WSJ Content Studios to launch 'Fast & Forward: China Shifting Gears.'

The global content campaign will leverage UBS’s financial insight to draw businesses towards China's evolving economic transformation by identifying new investment opportunities there via stories of startups, entrepreneurs, and industry trends.

Publicis’ Spark Foundry designed and orchestrated this campaign, with further content featured on Mashable.

The 'Made in China' brand has evolved to represent quality and innovation, and using a combination of videos, articles, interactive timelines and infographics, “Fast & Forward” offers a unique take on this evolution, and why investors should take note.

The campaign will highlight and address four key areas of the China’s new-age economy: the minds powering a revolution in precision medicine, futuristic factories and the Fourth Industrial Revolution, China’s booming green car market and the rise of the middle class, and the construction of revolutionary pre-fabricated skyscrapers that save the environment—and lives.

“China is transforming itself faster than ever and is on the cutting edge of innovation,” says Amy Lo, chairman and head of UBS Wealth Management in Greater China, and country head of UBS Hong Kong. “The implications for investors and the global economy at large are striking. The purpose of our partnership with WSJ. Custom Studios is to raise awareness of this radical shift happening in China.”

Of the collaboration, William Lewis, publisher of the Wall Street Journal and chief executive of Dow Jones, added: “Our aim is to present world-class thought leadership to our WSJ members. UBS’s deep knowledge and insights into the Chinese economy matched with WSJ. Custom Studios’ creativity is a perfect combination to create compelling content across our platforms.”

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Bennett Bennett

Bennett D. Bennett is a staff writer at The Drum covering agencies, the media landscape, creativity and innovation. An NYC native, MAIP alum and City College of New York grad, Bennett previously was an award-winning copywriter at BBDO New York and lends his unique perspective and voice to The Drum's editorial staff. Previously a member of the Adcolor Advisory Board, he currently sits on the AAF's Mosaic Next-Generation Leadership Council and the 4As Steering Committee.

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