NMPi completes international expansion with New York & Los Angeles offices

Digital advertising agency, NMPi has announced the addition of two new offices to its already substantial international presence.

Originally founded in the UK in 2004, NMPi has launched its brand in eight new markets in just over a year, including, Australia, Malaysia, the Netherlands, Singapore, Switzerland, South Africa, and now New York and Los Angeles in the US.

With the growth of NMPi’s global office network, it is now offering 24-hour global support for its clients.

Chief executive officer, Luke Judge, commented on the international expansion: “Many of our clients are looking globally, especially to the US, to combat the risks associated with faltering exchange rates and the dip in consumer confidence caused by Brexit. By further expanding our global reach to New York and LA we are better placed to service their needs, and help them grow their international business.

“NMPi offices now cover every timezone around the world, giving our clients access to staff 24-hours a day. It’s really exciting for us to be able to offer this level of service. Their customers aren’t just shopping nine to five on weekdays, so we want to have them covered no matter what."

The launch of NMPi’s US offices follows a significant client win for the agency. In September this year, it began delivering Paid Search, Display, Paid Social and Analytics services for US retail group, Fullbeauty Brands, and seven of its subsidiary companies. Fullbeauty Brands has specialised in plus-size clothing for women and men in the US for over 100 years, and includes the popular brands Jessica London, Ellos, Woman Within, and King Size Direct.

NMPi currently works with 27 brands in the US including, Saks Fifth Avenue, and Autodesk. “The US has always been an exciting region for us,” explains Alex Moody, partnerships director, North America. “The NMPi team and I are looking forward to catching up with all our US clients and partners over the coming months and exploring the opportunities that a permanent base provides including, broadening our strong relationship with Google which has been a major factor in our global success.”

In July this year, NMPi announced a strategic partnership with global technology company, Pitney Bowes. NMPi is helping it strengthen its global e-commerce offering with enhanced consumer marketing solutions, including international paid-search campaigns, display advertising, social media advertising and fully optimised Google shopping experiences.

Rebecca Levy

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