Gravity Road hires Glue founder Seb Royce as ECD

Gravity Road has named Seb Royce, founder of Glue, as its new executive creative director.

Seb Royce, ECD of Gravity Road

The London-based indie creative agency has brought in Royce, who left Glue Isobar in 2012, to lead the creative department, which will also invest in editorial and tech. Royce will work alongside creative director Shruti Veeramachineni and will continue to work on the family history app start-up, Kindeo.

At Glue, he acted as executive creative director until his departure, which led to him joining video content distribution company Rockabox in 2013. He went on to work at PR consultancy Freuds until August 2016.

Mark Eaves, co-founder of Gravity Road, said: “Seb's a proven creative entrepreneur. Having him join the next stage of Gravity Road’s journey is something special.”

Eaves' co-founder, Mark Boyd, added: “There are very few creative leaders who get distribution thinking too. He is a great cultural fit and we’re thrilled to have him on board."

Royce said: “I love what Gravity Road are doing. The way the team operates and the nature of the work they deliver feels genuinely progressive. And they're all great people too."

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Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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