Creative work of the week APAC: ANA taps influencers to showcase Japan and its brand

The winner of this week's creative work of the week in Asia Pacific is All Nippon Airways.

The winner of this week's creative work of the week in Asia Pacific is All Nippon Airways, which tapped five influencers to create videos and photo posts for YouTube and Instagram on their experience in Japan.

Kevin Hendrawan (Indonesia), mingjai14 (Hong Kong), Haley Dasovich (Philippines), KIMDAX (South Korea) and newapplearial (Taiwan) were flown to Japan after crowdsourcing ideas from friends to explore different parts of the country and take part in an exciting Instagram challenge, all while filming a travel vlog to sum up their experience.

The campaign, which was created by Brave Bison and called 'Journey By Design', focused on five core markets in Asia, namely South Korea, Hong Kong, Taiwan, Indonesia and the Philippines.

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Shawn Lim

Shawn Lim is a reporter at The Drum, covering industry news around the Asia Pacific region with a focus on Singapore and Southeast Asia. Based in Singapore, he has worked across photography, video and online, covering a range of subjects including current affairs and sports.

Before Game of Thrones, he was a huge Breaking Bad fan. He does CrossFit and yoga to stay healthy.

All by Shawn