Muller bolsters healthy living credentials with extended NBA partnership
Dairy brand Muller has elected to extend its existing partnership with the National Basketball Association, elevating it to become an official partner of the NBA London Game 2018.
Muller bolsters healthy living credentials with extended NBA partnership
The deal will encompass its Rice pot and Frijj milkshake brands, putting both centerstage during a clash between the Philadelphia 76ers and the Boston Celtics in London on 11 January.
To promote this tie-up, Muller is to embark on an MBA-themed multimedia push; including on-pack promotions, NBA-themed competitions and of course matchside advertisements during the big match itself – including concourse sampling.
Michael Inpong, Muller’s chief marketing officer, said: “Long term partnerships with sport will help us to empower consumers to make active and healthy lifestyle choices and it’s a pleasure to work with one of the most recognisable and exciting sports brands in the world.”
Muller has invested millions in its Frijj brand over the past hear in a bid to reverse declining sales.