Movidiam’s #NoPressure campaign highlights unusual briefs delivered by its worldwide creator network

London based creative-tech company Movidiam has released #NoPressure, the first film in a campaign highlighting some of the complex briefs that the platform receives every day from clients all over the world.

Featuring footage from its global community of content creators, including shark-diving filmmaker Jorge Hauser and aerial cinematographer Phil Arntz, #NoPressure aims to reflect the diverse range of unusual and highly specialised briefs the platform has already helped to deliver.

Movidiam allows commissioning marketers to submit a brief to the platform and within 48 hours receive a handpicked shortlist of fully briefed creative collaborators, with estimates and portfolios attached.

Alex Vero, co-founder of Movidiam, commented: “With the advertising industry fragmenting and a move towards freelance project work, there is a big opportunity for smaller agencies and brands to work directly with creative talent that was once only accessible to the large agency groups.”

The film was produced by former BBH and AMV creative directors Chris Lawson and Simon Friedberg, who recently joined the team at Movidiam and are both now available to hire via the platform. From initial concept through to completion, the execution took only two weeks to complete.

Lawson said: “Traditionally, you wouldn’t want to turn a film like this around in two weeks. However, by working direct with the brand and with an agile team we were able to work much more efficiently.”

Friedberg commented: “Movidiam provides infinite options to handpick exactly the right team for each project.”

Having recently raised a further round of funding, the startup is one of the fastest growing in the creative sector, providing access to a curated network of over 15,000 creatives in over 170 countries, working with brands including Facebook, Google, Dell EMC and Tesla, in addition to creative agencies and production houses.

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Michael Feeley

Michael Feeley is The Drum Network's consultant journalist, advising and assisting member agencies on their editorial submissions and contributions to The Drum.

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