Likefriends appoints Anouk van Maanen to managing director

Anouk van Maanen joins creative agency Likefriends as managing director

Anouk van Maanen has joined Likefriends as managing director, after working for six years as a client service director and industry lead travel and hospitality at digital agency Mirabeau.

At Mirabeau van Maanen was responsible for all travel and hospitality clients and teams worldwide and worked with clients such as KLM, AirFrance, Transavia, Accor Hotels, ABN Amro, Gstart and SuitSupply. As well as this, she also set up the Mirabeau office in Paris. Before joining Mirabeau, she worked at brands such as Sony Entertainment and Volkswagen.

Van Maanen is together with founder Stef de Jong responsible for the international growth and day to day management of the creative agency. Van Maanen will be focusing on implementing the new strategy and agency proposition.

Stef de Jong, founder of Likefriends comments on van Maanen's appointment: “The coming years, Likefriends will grow as an agency with multiple international locations in regions where current and future clients are located, and where we can find specialised talent.

"I’m happy to bring Anouk on board this mission. Her knowledge of technology is an absolute addition to our vision considering the ever-changing market we are facing right now. We embrace upcoming technologies and make sure that brands will benefit from this. But never without losing the human focus.”

Anouk van Maanen commented on her contribution to the agency: “It’s always about adding value. We contribute to the development of brands, our clients and of course our own company. Stef and I invested a lot of time to launch Likefriends 2.0. We are convinced that our new strategy – in which adding value is an important ingredient- together with the unique Likefriends culture, will deliver real value to clients, end consumers and employees of Likefriends. We are a people first agency, working on progressive solutions for global brands.”

Likefriends are an international creative agency based in Amsterdam. They work with clients such as AC Hotels, Randstad and Under Armour, recently bolstering their team with five senior appointments.

Naomi Taylor

Naomi Taylor is membership manager at The Drum Network, covering members' news, insights and publications.

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