Tangent, a creative digital agency that has worked with L’Oréal, Carlsberg and UK Power Networks, has taken control of its analytics and optimisation department by appointing Havva Hassan as head of optimisation.
Havva’s approach will see her take control of Tangent’s analytics and optimisation team and toolkit, which will consist of products by Decibel Insight, Optimizely, VWO, Google and Adobe. Her role will also support other areas of Tangent, focusing particularly on pinning down the data and insight for clients, key user journeys, digital marketing campaigns and identifying any sticky points on client websites that may need to be ironed out.
In addition, Havva will be working with her own pool of clients on both analytics and optimisation campaigns to develop clients' understanding of their data, provide creative solutions and find ways to improve performance. This skill set and level of support will prove to be invaluable to the agency, both internally and to Tangent’s clients who have already shown a keen interest in utilising her time.
"I am really happy to join Tangent at an exciting time," noted Havva. "Being able to bring my knowledge of both analytics and optimisation from many different industries to a wide range of clients, is most valuable. I am looking forward to working with the wider team at Tangent to ensure that we are providing the best analytics and optimisation service possible."
Tangent's UX director, Richard Trigg, expressed his thoughts: "We’re hugely excited to have Havva on-board. Her expertise perfectly complements Tangent’s existing UX and product design service offering. Analytics and conversion rate optimisation is an area that always excites clients but is often under invested in. Havva joining further demonstrates our commitment to build long term relationships with clients".
Havva brings a wealth of experience, having worked as an optimisation manager at BBC, BT and LastMinute.com during her career.