Kersen’s remit will include Bloomberg Television, Bloomberg Radio, Bloomberg. Com, Businessweek and Markets magazines as well as the events side of the business.
Viktoria Degtar. head of sales and marketing for Bloomberg Media, EMEA, said: “We’re delighted to have Tim join our regional team as we continue to expand our meaningful, long-term partnerships with the world’s most ambitious financial and automotive luxury brands. Tim’s wealth of industry experience speaks for itself, and he has a strong vision for his sector-specific team.”
At Archant, Kersan worked clients that included Rolls-Royce, Royal Ascot, Harley-Davidson and Jeep.
In June, Bloomberg appointed Andrew Benett, former global chief of Havas Creative Group, to the newly created role of global chief commercial officer.