Starbucks launches inclusive holiday push featuring same-sex couple

Starbucks has signalled the start of the festive season claiming “the cup is just the beginning” in an inclusive ad push.

Marking 20 years since Starbucks launched its first seasonal cup, the 2017 iteration has been described as “an ode to the years” by the brand’s executive creative director Leanne Fremar, with coffee fans encouraged to create unique designs colouring in the cups’ white space.

The accompanying ad starts with someone colouring, along with the caption: “The holidays mean something different to everyone”. Featured in the ad are an older woman and her male partner, a woman FaceTiming her elderly relatives and a female same-sex couple leaning in for a kiss whilst holding a cup together.

The campaign sees Starbucks join the likes of Tiffany & Co., Honey Maid and Absolut by featuring a same-sex couple in its ad.

In recent years, Starbucks has been a supporter of Pride in London.

Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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