Nissan awakens Star Wars: The Last Jedi brand partnership

Disney incumbent franchise Star Wars continues to be one of the biggest earners in the movie industry, each year attracting around half a dozen brand partners to tie into the marketing. Nissan is the first to kick off its activity for The Last Jedi, a sequel to 2015's The Force Awakens.

The ad mimics the aesthetic of the movie trailer which largely dominated by the colour red, marking a dark turn in the trilogy. The work from Omnicom’s Zimmerman Advertising serves merely as a teaser for what is to come. Future ads will link the car’s intelligence to the series’ droids, according to AdWeek.

It marks a continuation of the partnership with Disney. Nissan reportedly tied the sponsorship of Rogue One to a sizeable updraft in sales of its Rogue range.

Expect activity from Verizon, General Mills, Royal Philips, Vizio and even Christian Louboutin to accompany the movie in the coming weeks. As a further pointer, here are how brands activated on the previous entry in the series, Rogue One.

The movie will be released 15 December. There is a Han Solo solo movie called Solo to follow in 2018 where it is expected there will be a similar line of partners.

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs

John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

All by John