WPP expands chief transformation officer Lindsay Pattison’s role from GroupM to entire agency

Lindsay Pattison, CTO of WPP / Maxus

Lindsay Pattison’s short-lived tenure as chief transformation officer of GroupM has bore fruit as her role has been expanded to encapsulate the entire WPP network.

Back in May, Pattison, chief executive of GroupM’s Maxus agency, was also appointed to the newly formed role of chief transformation officer. Months later and that role has been expanded so that she is overseeing the future-proofing of the entire group.

On the move, chief executive of WPP, Martin Sorrell circulated a statement: “As you know, our single most important task is to ensure we provide our clients with a seamlessly integrated offer, as they demand greater simplicity and efficiency from their marketing services partners.

"Horizontality will increasingly be reflected in the structure of the Group itself, as well as our client teams, country managers and organic collaboration between our companies.

"Lindsay will play a key role in that project as we continue down the path of greater integration."

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

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