Times Internet rolled out a new product 'Custom Profiles' to re-engage its audience and leverage content network, Colombia Audience Network's (CAN) reach.
Custom Profiles allows marketers to re-engage their users via content, native and video advertising and drive high ROI and impact. Custom Profiles can be leveraged across leading Indian media properties in news, lifestyle, business, sports, music, video, and more.
Gulshan Verma, chief revenue officer, Times Internet said: “We have piloted Custom Profiles and early results from our clients have been promising. Some clients have been able to re-engage 30% of their customers on our network, while seeing an increase in transactions of up to 300%. Custom Profiles is helping marketers drive better results in a brand safe trusted environment."
Swapnil Shrivastav, chief technical officer, Colombia, Times Internet said: “We built Custom Profiles for high optimization and real ROI on spending. Marketers can target audiences with relevant content on leading Indian media destinations, by leveraging our rich proprietary interest graph as well as their own data sets for optimal targeting."
CAN is the exclusive vehicle for targeted advertising across leading destinations such as The Times of India, The Economic Times, Cricbuzz, Gaana, Indiatimes and more.