Monash University creates documentary film series to engage future students and staff

Monash University has created a five-part documentary series to explore pressing issues such as AI, neuroethics, populism, terrorism, and sustainability.

The series, A Different Lens, interrogates some of the world’s most pressing issues through the eyes of Monash University experts and thought leaders. The aim is to showcase the expertise and experience at the University in a bid to engage with future staff, postgraduates and industry leaders.

The first episode, An Automated World, examines the impact of robots and artificial intelligence from disciplines as varied as business, philosophy, I.T., and the arts.

Caroline Knowles, director of campaign management at Monash University, said, “A Different Lens allows us to talk about global issues from different academic perspectives, demonstrating the depth of experience and expertise students and staff are exposed to at Monash.”

The films will be shared online as well as via the Monash University’s Content Hub. The campaign was created by Y&R Melbourne.

Y&R Melbourne’s creative director James Wills, said, “The world’s most pressing issues deserve more than a news headline or quick soundbite. A Different Lens provides an insight into how the brightest minds at Monash understand these issues and relate them to the future of industry and society.”

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Danielle Long

Danielle Long is APAC Correspondent for The Drum with a remit to cover news from China, Australia and New Zealand. Danielle has 15 years experience as a marketing journalist and has worked on publications in the UK and Australia. She has interviewed some of the world’s leading marketing, advertising and creative brains and has written about almost every standout brand and marketing campaign from the last 15 years.

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