Content marketing agency Kaizen has appointed Robin Skidmore, a co-founder of the Epiphany Search Group, to serve as non-executive director.
During his eight years with Epiphany, Skidmore attracted clients the likes of Virgin Holidays, Waterstones and the JD Williams group to the agency and saw the workforce grow from two employees to over 160 along the way. Epiphany was sold to Jaywing in 2014 for £18m.
Skidmore launched a new biddable media agency, Journey Further, in January this year. He joins Kaizen this month, where he is set to provide insights on business strategy and aid the growing agency in solidifying their focus and proposition.
Pete Campbell, founder and chief executive of Kaizen, said: “Robin’s extensive experience in digital marketing, and proven expertise in building an innovative agency, will ensure we achieve our global vision of being a pioneering content marketing agency”.
Skidmore said of the position: “What first attracted me to working with Kaizen was the self-starting nature of the company, as it resonated with my own experience of starting small but growing very quickly. I’m looking forward to providing real actionable value to Pete and his team, and helping guide the company to attract the right type of client and talented personnel”.
Kaizen was named one of the top 50 UK start-ups this year by Startups.co.uk, and focuses on enhancing content-led visibility through data-driven content campaigns and a technology-driven approach to PR and outreach.