Panadol urges people to switch off technology headaches in new campaign
Panadol is urging Australians to switch off devices and reconnect with family and friends in a new brand campaign.
Panadol has launched a new brand campaign
The campaign introduces the brand’s new purpose to switch off life headaches via an activation, the Home of Reconnection.
Panadol has created a home that has been stripped of all technology and devices in a bid to help people to switch off technology and devices and to connect with family and friends.
The brand is giving Australians the chance to win a free stay at the home, inviting celebrity radio presenter, Ryan ‘Fitzy’ Fitzgerald to be the first person to stay in the home.
Annalee Combis, marketing manager, Panadol, said, “The world is changing at an unprecedented pace and it’s more challenging than ever to stay ahead of the curve. For 60 years Panadol has been synonymous with managing pain caused by headaches - but headaches have changed so the way we deal with them, must change as well.
“Our independent research highlighted many Australians have suffered tension/stress headaches or migraines due to being constantly switched onto their devices. ‘The Home of Reconnection’ will help Australians disconnect from technology and restore and reconnect with family and friends.”
The campaign incorporates digital, social media, PR and in-store promotion, and was created by whiteGREY.
