UK Top Shazamed Ads: TUI and PrettyLittleThing strut into the chart while Apple Watch takes top spot

TUI enters the charts with a showstopping West End ad

The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.

TUI and PrettyLittleThing have made it into the chart this week, pushing Apple and Vodafone out the door.

PrettyLittleThing's campaign, By Kourtney Kardashian, enters the chart at number nine with a stylish ad by Mirabelle. The creative features Kiiara's 'Whippin' and the celebrity herself strutting her new range of festive party wear.

TUI, previously Thomson's, has jumped in at number six this week, with a showstopping ad from Y&R, sampling the lyrics of Woodwork Music's 'Ain't Nobody' and taking viewers on a West End journey from plane to home.

The top three ads stay the same, with a slight rejig as Apple Watch Series 3 + Apple Music take the number one spot and Google Pixel 2 and Asda following respectively.

Shazam Chart

1
Misbehaving
Artist: Labrinth
Brand: Apple Watch Series 3 + Apple Music
Campaign: Roll
Agency: Tbwa
2
Warriors
Artist: Too Many Zooz
Brand: Google Pixel 2
Campaign: Questioning
Agency: Essence
3
Word Up
Artist: Cameo
Brand: Asda
Campaign: Halloween 2017
Agency: Saatchi And Saatchi
4
Shape Of You
Artist: Ed Sheeran
Brand: M&S Food
Campaign: M&s Food – Autumn Food: Let’s Feast
Agency: Grey London
5
You Don't Know Me
Artist: Jax Jones
Brand: Schwarzkopf LIVE Colour
Campaign: Your Colour, Your Style 2
Agency: Bonne Marque
6
Ain't Nobody
Artist: Woodwork Music
Brand: TUI
Campaign: Discover Your Smile
Agency: Y&r
7
Praise You
Artist: Hannah Grace
Brand: LLOYDS BANK
Campaign: By Your Side
Agency: Adam&eveddb
8
Runnin'
Artist: Naughty Boy
Brand: Chanel
Campaign: Gabrielle
Agency: Rkcr/y&r
9
Whippin
Artist: Kiiara
Brand: PRETTYLITTLETHING
Campaign: By Kourtney Kardashian
Agency: Mirabelle
10
Makeba
Artist: Jain
Brand: Levis's
Campaign: Circles
Agency: Fcb West

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