Mother is partnering with The Secret Little Agency (TSLA) to launch a joint venture in Shanghai, Mother Shanghai, as part of a global strategic partnership.
The deal will see the launch of Mother Shanghai, a joint venture operation, which provides Mother with a presence in China and expands the brand to the Asia Pacific region.
It also brings together the two highly-regarded creative agencies to create an independent global network with offices in Los Angeles, New York, Buenos Aires, London, Singapore and Shanghai.
The deal sees Mother become the latest in a string of creative agencies to launch in the region this year, following 72andSunny and AKQA , both of which opened offices in Singapore and Sydney earlier this year.
TSLA, which is best known for its work on brands such as Netflix, Zespri and Milo for Nestle, will maintain its leadership team of founder Nicholas Ye, general manager Julia Wei, chief creative officer Hanyi Lee, strategy and development partner Eunice Tan, creative partner Mavis Neo and managing partner Kris Kam. The team will also be bolstered by support from Mother’s creative and strategic leadership.
Michael Wall, global CEO of Mother Holdings, said: “The culture, outlook and ambition of Mother and The Secret Little Agency are uncannily similar. The one obvious difference is geography. We have been working on an informal basis for a little while now. It quickly became evident that as a bigger, joined up family we’d be able to offer our people and our clients even greater opportunities.”
Nicholas Ye, founder of TSLA, said: “We’ve had a crush on Mother for some time now. Mother doesn’t just create great work. They move culture. To do this sustainably, independently and together with friends from three other continents, is a future we’re definitely looking forward to.”