The outdoor advertising company, JCDecaux has unveiled more than 60 digital and static advertising media assets in partnership with Changi Airport at Terminal 4 of the airport as part of the terminal's ‘Fast And Seamless Travel at Changi' initiative.
The project will open with healthcare company Mundipharma unveiling its campaign for its partner Manchester City Football Club which includes a multi-screen experience featuring three of City's player namely Sergio Agüero, Kevin de Bruyne and Gabriel Jesus.
As part of the initiative, there is check-in function to allow borading with new automated self-check-in kiosks and centralized security screening for a relaxed shopping experience in Transit.
Mundipharma CEO, Raman Singh said: “We are delighted to again demonstrate our commitment to Singapore. I believe we share similar values – such as compassion, innovation and ambition – so we are proud to showcase our hero brand, Betadine, in one of Singapore’s crown jewels, Changi Airport."
Evlyn Yang, managing director of JCDecaux Singapore said: “JCDecaux is thrilled to expand our advertising media footprint to Changi’s latest and most innovative Terminal 4, replicating our proven strategy of “Big, Bold and Impactful” in the 3 existing terminals. With media assets that are aesthetically integrated with Terminal 4’s environment, we offer advertisers the best exposure at strategic touch points in the departure and arrival precincts capturing maximum passenger eyeballs."
"Our high-quality media formats with proprietary content software solutions will serve our clients’ objectives of showcasing their brands in high visibility locations and enhancing their messages with deeper audience engagement in a premium airport environment.”
Lim Peck Hoon, CAG's executive vice president, commercial said: “ CAG is pleased to extend our exclusive partnership with JCDecaux to Terminal 4. Both companies started collaborating on T4’s advertising media planning and design very early with the aim of placing them at visible locations while ensuring their seamless integration with the terminal environment.
"With JCDecaux’s quality standards and smart software solutions incorporated, we believe the media assets will bring a new audience experience to our passengers at T4."