KFC India unveiled two engaging short digital films to introduce its new range of burgers.
The 15 second films conceptualised by Ogilvy India aims to engage the viewers with the question “Ever imagined a burger without a bun?” It then introduces its new all chicken burger without bun. To explain what happened to the bun, the film ends with people using the bun as funny props – bunny ears and eye masks.
Lluis Ruiz Ribot, chief marketing officer, KFC India said: "KFC Double Down is a burger like no other. With the digital film, we wanted to highlight our core proposition of all chicken, no bun and for a product that is so distinctive, the communication had to be distinctive, quirky and confident.
"Since we are releasing this only on the digital medium, we had to do this in a crisp and short 15-second format. This film does all that and is sure to make people reach out for the Double Down."
Ajay Gahlaut, deputy chief creative officer, Ogilvy India said : "For us the product itself was so interesting, the idea just came from its form. The absence of buns in a burger is a first and that had to be amped up. Our stories flowed naturally from there."