Health insurance may be a hot button political topic, but for insurer Humana, it gets a love note.
Humana introduced the latest iteration of its 'Start with Healthy' campaign, which shows that there is always a reason to start with healthy. The new film, created by BBDO New York, demonstrates a whole new way to write a love note. In the spot, we see an older gentleman jogging through his neighborhood, but he takes quick jaunts to the right and left. We wonder why until we see him come back home and printing out his route from his step tracker. It's in the shape of a heart, which he hands to his wife in a healthful touching moment.
Last year, Humana introduced the 'Start With Healthy' campaign to demonstrate the company's commitment to helping its members improve their health. The message, “Great things are ahead of you when your health is ready for them,” was built on the insight that most seniors want to stay active and influential in life – to grow, not fade, according to the company.