Business on the Move: Mitsubishi, Arcadia, Turkish Airlines and more

Mitsubishi Motors has selected Amsterdam Worldwide as its lead global brand agency

Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.

Agency wins

Mitsubishi Motors Corporation (MMC) has selected Amsterdam Worldwide as its lead global brand agency.

The Amsterdam-based agency was engaged last spring in a confidential brief to propose a new brand strategy following the carmaker’s entrance into the Renault-Nissan Alliance.

The outcome of that work, the brand strategy 'Ambition to Explore', was announced at the Tokyo Motor Show this week. Creative work from the agency, including the new global marketing tagline 'Drive Your Ambition' is also debuting in Tokyo and will be adapted to global use.

Arcadia has enlisted youth marketing agency Urban Nerds Collective to launch streetwear brand, Vision, in the UK.

Urban Nerds has been tasked with creating a go-to-market launch strategy and activation for Topman’s streetwear collection, Vision. The strategy will include a pop-up store and launch party, product seeding and influencer engagement, and content creation.

The British Heart Foundation has awarded its fundraising media account to MC&C Media.

MC&C has been appointed to drive its fundraising performance through events, mass participation, legacy and individual giving across the UK. The agency will work alongside The British Heart Foundation’s in-house digital team.

Incumbent agency PhD will retain the brand marketing account.

Turkish Airlines has appointed M&C Saatchi PR as its retained communications partner in the UK following a competitive pitch.

M&C Saatchi PR will be taking on consumer and corporate communications for the airline, with a focus on showcasing its continued growth and success. As well as new route launches, products and service innovations, the agency will also be supporting the brand’s major sponsorship properties.

Quiz Clothing has appointed Threepipe to manage its customer acquisition programmes through display and social channels.

Threepipe is initially building out prospecting and retargeting strategies across Facebook and Instagram, as well as running supporting display media and retargeting campaigns. The programme is currently running in the UK but also supporting Quiz internationally in Spain.

US-based tech-fitness company Wahoo Fitness has appointed Fusion Media to handle its PR brief in the UK.

The agency will handle Wahoo’s PR brief, tasked with increasing awareness of its key products in specialist and national media, as well as launching new products to press.

Digital furniture showroom The Longest Stay has appointed London Advertising, in a non-competitive pitch, to support the brand’s expansion plans.

London will provide strategic and creative advice and will be working on the global roll-out of the new platform.

BRAC, the international development organisation based in Bangladesh, has appointed UK agencies Eden Stanley and Johnson Banks to bring greater brand engagement and awareness to a programme it has pioneered to tackle extreme poverty.

Reviews

McDonald’s is conducting its first global media review in nearly 14 years as it seeks to work with a roster of agencies rather than a single partner.

OMD, the company's longtime media agency, will be participating in the process. The account is reportedly worth approximately $2bn.

Launches

A new youth engagement agency, We are Futures, launched this week with the aim of connecting brands to under-25s.

The agency’s leadership team consists of Mark Fawcett, the chief executive of National Schools Partnership; Stephen Howard, the former chief executive of Business in the Community; and Alex Young, previously managing director of creative agency HeyHuman.

The agency has created their own youth network and has four specialist areas: Talent & Skills, Learning & Education, Brand & Experience and Social & Community.

Jessica Goodfellow

The Drum's media reporter covering everything from publishing, TV, social media, radio and technology.

All by Jessica