Rick and Morty kills off character in blatant, cash-in-hand sponsored content with Old Spice

Animated sci-fi show Rick and Morty has teamed up with a brand that may just be as off-the-wall insane as it is in Old Spice. This comes as broadcaster Adult Swim looks to monetise the series after the (probable but not definite) conclusion of season three.

Lending some canonical grativas to a 30-second sponsored video is the fact that obscure side character, butter-passing robot, kicks the bucket at the hands of the sponsor. While this is happening Rick literally checks his payment as anthropomorphic spray cans cause wreck in the pair's home. In that sense it is one of the most transparent ads ever released. It comes from Wieden+Kennedy.

It comes after the brand recently courted McDonald's with an off-handed mention of McDonald's Szechuan dipping sauce. The fast food chain jumped on the trend and resurrected the sauce that ran along side Disney's 1998 hit Mulan.

This gained a more prominent mention in the media when it sowed some violence in non-participating outlets.

It's not the first time Rick and Morty has run a sponsored ad, back in the early days of the show it paired with another fast food steadfast, Carl's Jr and Hardee's.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

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