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Assam Tourism's latest film goes on a reminiscent journey with actress Priyanka Chopra

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By Taruka Srivastav, Reporter

October 26, 2017 | 2 min read

Assam Tourism rolled out its multimedia campaign featuring its brand ambassador and actress Priyanka Chopra.

Indian actress Priyanka Chopra reminisces Assam in latest Assam Tourism film

Indian actress Priyanka Chopra reminisces Assam in latest Assam Tourism film

The film titled 'Experience Awesome Assam', conceptualised by YAAP & Crayons, is shot across Assam and aims to portray its diverse and rich culture. To add to this, it used an Assamese song regarded as the State Anthem of Assam.

Priyanka Chopra is seen reminiscing her time in Assam as she dances to it thus reflecting the theme of the campaign ‘Once you visit Assam, it stays with you forever.’

The films have been directed by Arun Gopalan and Ken Rolston of Storytellers. The campaign will run across press, outdoor, radio, TV, cinema and digital.

Kausar Hilaly, managing director, Assam Tourism Development Corporation said: "The state is all geared up to capitalise on the advent of new generation of young travellers. Assam the gateway to North-East offers an unparalleled experience to travelers with its rich natural and unexploited beauty and is a melting pot of different cultures.

"The focus of tourism will be on 'creating unique experiences’ instead of the usual sight-seeing experiences, which the films capture very well; for domestic as well as international travellers."

Shouvik Roy, senior partner, Yaap, who is heading the project said : "Assam offers experiences that are both unique and diverse. While planning this campaign it was our priority to amplify and communicate these experiences to traveler from across the world - in a way that is both beautiful and memorable. We are working together with Assam Tourism to bring these experiences to life in multiple ways."

advert-body-3 by YAAP

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