China Airlines appoints local representatives for UK return

Roger Han of China Airlines.

China Airlines, the national flag carrier of the Republic of China (Taiwan), has appointed Rooster as its PR and social media agency in the UK, as it prepares to return to the market.

The four-star airline will begin a non-stop service between London Gatwick and Taipei Taoyuan from Friday 1 December, the first time China Airlines flights has operated to the UK since 2012.

Rooster will operate the airline’s press office and promote the new service via conventional media and digital campaigns, while sales agent Aviareps UK deliver the airline’s sales strategy and trade engagement initiatives.

Roger Han, senior vice president, Europe, at China Airlines, stated: “Following an extensive search and selection process, we’re delighted to have chosen Aviareps and Rooster as our agency partners in the UK. I’ve no doubt that their support will ensure that China Airlines’ return is an unparalleled success.”

Edgar Lacker, chief execurive of Aviareps, said: “We are honoured to be working with China Airlines in the UK market and are looking forward to driving awareness amongst the travel trade and industry. Our role will be to ensure that China Airlines’ impressive A350 aircraft flies full!”

Rooster's managing director, James Brooke, commented: “Adding China Airlines to our growing portfolio of airline clients is a real coup for Rooster. We’ll be combining our sales-focused digital campaigns with creative media engagement to build the airline’s brand, and help put them on track for long-term success in the UK market.”

A member of the SkyTeam global airline alliance, China Airlines will be based at London Gatwick’s South Terminal. The new route will operate four times per week, serviced by an Airbus A350-900 aircraft in a three-class configuration. The only non-stop route between the UK and Taiwan, it will also offer onward connections via China Airlines’ network throughout Asia, Australia and New Zealand.

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