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Creative Creative Works

The Drum promotes Kyle O'Brien & Katie Deighton as it boosts creative coverage

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By The Drum Team, Editorial

October 16, 2017 | 3 min read

As it develops its creative coverage on a global scale, The Drum has appointed Kyle O'Brien as editor of The Creative Works and promoted Katie Deighton to senior reporter of creative content in Europe.

Kyle & Katie

Kyle O'Brien & Katie Deighton

The Creative Works is a platform The Drum, with the support of long-time sponsor Workfront, has been developing as a place where agencies, production companies, creatives and clients can place their new marketing and design work for the industry to see.

O'Brien, who has freelanced for The Drum over the past year, has a background in working as a creative director and has spent several years working in radio and communications, will lead its development and growth of The Creative Works going forward, with the support of The Drum's editorial team globally.

He will also lead the creative coverage of work in the US, while Deighton, formerly the video reporter on The Drum, will head up the European output and also continue to use video as a medium in which to interview and cover the creative community.

Deighton has previously led the creation of video series such as Ad Breakers, Why I Left Advertising and the recently introduced Creative Pursuits.

Stephen Lepitak, editor of The Drum, commented: "It's wonderful to have both Kyle and Katie's talents within the editorial team and they are so enthusiastic and insightful when it comes to original ways in which to report and engage with the creative community. It's going to be fantastic working with them as we develop our coverage of that space all around the world.

"The Creative Works is another ambitious development that The Drum is working hard to improve and we have even introduced a function that allows the industry to upload their own work for us to review and publish for the world to see."

This follows the recent promotion of Gillian West who previously worked on Creative Works in the U.K. to oversee the social media output from The Drum while Jen Faull was promoted to brands editor to lead the marketing strategy reporting team.

Last week, editor-in-chief Gordon Young wrote about why creativity is more important than ever to The Drum and the advertising sector and highlighted the meaning of The Drum Creative Awards as part of that future strategy.

"Yes, we are card-carrying advocates of the digital revolution. But we contend it is only when you infuse tech with creativity truly amazing things happen," he stated within the piece, calling for the industry to support The Drum's efforts.

Creative Creative Works

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