Indian handwash brand Godrej Protekt motivates kids to wash hands in latest film
Indian hand hygiene product brand Godrej Protekt aims to raise awareness of washing hands among kids to mark ‘Global Handwashing Day’ (15 October) in its latest film.
Indian handwash brand Godrej Protekt motivate kids to wash hands in latest film
The film titled #HandwashConfessions, conceptualised by Creativeland Asia, features kids between the age group of five to eight confessing about times when they didn't wash their hands. However, the kids promise to change their habits, adhering to their mother's advice as together in a chorus they say, "Momma says clean hands are happy hands."
Sunil Kataria, business head, India and SAARC, Godrej Consumer Products, said: “Nowadays kids have a mind of their own and getting them to do anything against their will is a real task. But you can definitely imbibe the spirit and importance of hand hygiene, hence this ‘Global Handwashing Day’ we took it upon ourselves to start a movement to motivate children to adapt a sanitation process that will ensure happy and clean hands."
"We have launched a fun digital film based on children confessions that will connect with the kids and at the same time encourage them to wash hands regularly.”
Anu Joseph, chief creative officer, Creativeland Asia said: “Kids don't really like washing their hands. Unless someone comes along and gives them a perspective that convinces them to. With this campaign, Godrej protekt renews its commitment to making handwashing a fun habit for kids.”
