Snapchat is the preferred social media platform for almost 50% of US teens according to new research from investment firm Piper Jaffray.
Despite increasing pressure from Instagram, 47% of those surveyed said Snapchat was their preferred social platform, up 39% from in the spring and a huge jump from 2015 when Snapchat was the least preferred social network.
The report from Piper Jaffray surveyed 6,100 teens in the US across 44 states with an average age of 16. The survey included teens from both average and high income households ($55,000-$101,000).
Instagram hasn't been the preferred social network of teens since 2015, however, its copycat moves have been paying off reportedly eating away at Snapchat’s share of new users, according to more data from Adobe.
Earlier this week Snapchat commenced the roll-out of Context Cards globally bringing additional information to Snapchat posts such as reviews, opening hours, directions and transport options.