Snapchat still top for US teens despite Instagram's copycat moves

US teens still prefer Snapchat to Instagram

Snapchat is the preferred social media platform for almost 50% of US teens according to new research from investment firm Piper Jaffray.

Despite increasing pressure from Instagram, 47% of those surveyed said Snapchat was their preferred social platform, up 39% from in the spring and a huge jump from 2015 when Snapchat was the least preferred social network.

The report from Piper Jaffray surveyed 6,100 teens in the US across 44 states with an average age of 16. The survey included teens from both average and high income households ($55,000-$101,000).

Instagram hasn't been the preferred social network of teens since 2015, however, its copycat moves have been paying off reportedly eating away at Snapchat’s share of new users, according to more data from Adobe.

Earlier this week Snapchat commenced the roll-out of Context Cards globally bringing additional information to Snapchat posts such as reviews, opening hours, directions and transport options.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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