US Creative Work of the Week: Harley-Davidson finds ‘Common Ground’ in Canada

Harley-Davidson fans came out in force this week to vote for a new docu-series and its artistic promotional posters. Our readers voted the work as the US Creative Work of the Week.

The online docu-series and Discovery Channel special from Harley-Davidson is called Common Ground, which invites viewers to tag along on a journey across Canada with an international group of riders.

Common Ground highlights their epic journey, celebrating 100 years of the historic Harley-Davidson brand in Canada. The riders and their Canadian host venture off on a six-day exploration of the Great White North.

To promote the series, Toronto-based agency Zulu Alpha Kilo also worked with renowned illustrator Adi Gilbert of 99seconds on stylized posters of riders on Harley bikes set against different Canadian landscapes. The posters became so sought after as works of art that people began tearing them down from construction barricades and other public displays to keep as collectors’ items.

Overall Rating
5/5 Vote

If you’d like to vote for next week’s US Creative Work of the Week, visit our US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.

Kyle O'Brien

I am a reporter for The Drum covering a wide array of topics but always trying to tell the best stories possible. I am a former west coaster from California and Portland, Oregon, now living in Pennsylvania — with time spent in NYC each week.

I also play saxophone professionally.

All by Kyle