Among the new features are extensions that provide information such as links, phone numbers and call bid adjustments which gives advertisers control on how the call option appears in search ads.
Google has also added landing pages that enable users to identify which URLs on their account are mobile-friendly, which ones drive the most sales, and which ones may require attention.
Jerry Dischler, vice president of product management, AdWords during the initial roll out, said: “Since introducing AdWords 15 years ago, we’ve seen a fundamental change in the way people find what they want, when they want it. We now use multiple devices throughout the day, and watch more videos and visit more websites and apps than ever before. "
"This rise in complexity has created the need to reimagine AdWords, and over the past year, our product teams have been thinking hard about how we can make AdWords as relevant for the next 15 years as the first 15. With the new AdWords, there is less clutter and more intuitive workflows, allowing advertisers to now quickly make the changes that will move their business forward.”