Amazon ranked number one global retailer but JD.com and Alibaba are closing in

Amazon is the number one retailer globally but Chinese ecommerce giants are hot on its heels

Amazon, Alibaba and JD.com continue to outperform retailers worldwide, with the three e-commerce giants experiencing an average revenue growth rate of 30% in 2016, compared with a 4.3% average growth rate for retailers worldwide.

A report from eMarketer, using data from UK-based OC&C Strategy Consultants, revealed the top ten retailers worldwide ranked by the increase in sales in 2016.

While Amazon is the standout global leader with a significant lead of £23.5bn ($31.7 bn) in revenue growth, Chinese e-commerce giants Alibaba and JD.com outperformed Amazon in terms of percentage growth.

JD.com was ranked number two in the global list with £8.0bn ($10.8bn) in revenue growth, however, it reported 41% growth, while Alibaba ranked 10th with £2.9bn (3.9bn) and 33% growth.

JD.com, which is China’s second-largest e-commerce company, experienced a strong year with record sales for its 6.18 shopping festival and a major partnership deal with luxury site Farfetch.

Alibaba has stepped up its expansion plans in a bid to grow the company's presence across Asia Pacific. Alibaba has increased its investment in Singapore-based ecommerce company Lazada as well as investing in Indonesian e-commerce platform Tokopedia, among a host of other moves.

Both Chinese e-commerce companies are investing in bricks and mortar retail opportunities to help drive growth within China. Alibaba has increased its Hema supermarkets and commenced building its first mall, while JD.com has launched new technology for its offline retail experiences and continues to roll out its branded stores across China.

Meanwhile, Amazon is facing tough competition in the Southeast Asia region after launching Prime Now in Singapore in July.

The report comes as retailers prepare for the major shopping events of Singles Day (11.11), Black Friday and Cyber Monday next month.

Danielle Long

Danielle Long is APAC Correspondent for The Drum with a remit to cover news from China, Australia and New Zealand. Danielle has 15 years experience as a marketing journalist and has worked on publications in the UK and Australia. She has interviewed some of the world’s leading marketing, advertising and creative brains and has written about almost every standout brand and marketing campaign from the last 15 years.

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