Ad of the Day: BeyondBlue tackles anxiety symptoms in campaign for World Mental Health Day

Mental health organisation BeyondBlue is tackling anxiety in a new campaign for World Mental Health Day.

The campaign, which features a man suffering anxiety at work, aims to raise awareness of the health condition and help people experiencing the symptoms to seek support.

The 'Know When Anxiety is Talking' campaign, which includes TV, radio, social content and OOH, aims to help demystify the condition, which is often confused with stress.

Anxiety is the most common mental health condition in Australia and affects 2 million people in any given year, which is twice as many as depression. Despite this, many sufferers take a long time to recognise their symptoms. The campaign aims to help people to identify their anxiety sooner to ensure they seek treatment faster.

The campaign was created by Clemenger BBDO Melbourne and directed by Glendyn Ivin.

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Danielle Long

Danielle Long is APAC Correspondent for The Drum with a remit to cover news from China, Australia and New Zealand. Danielle has 15 years experience as a marketing journalist and has worked on publications in the UK and Australia. She has interviewed some of the world’s leading marketing, advertising and creative brains and has written about almost every standout brand and marketing campaign from the last 15 years.

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