Vice looks to 'lead charge' in new era of fashion with appointment of Havas' Tammy Smulders as president

Vice Media has appointed Tammy Smulders as president of its burgeoning fashion group

Vice Media has appointed Havas LuxHub's Tammy Smulders as president of its burgeoning fashion group, underscoring the company's growing investment in the fashion, beauty and luxury market.

Vice Media’s fashion brands include style title i-D and arts publication Garage, alongside its stable of production companies and agencies.

With Smulders at the helm of the group, the media brand plans to grow its fashion offering in the next few months with new products across digital, creative, data insights, communications and entertainment that it wants to "lead the charge" in a new era of how fashion content is produced and distributed.

This growth will also include expanding its fashion terrorities - which currently includes New York, London, Milan and Paris - to new outposts including the Middle East, India and Asia.

Smulders's role will provide oversight on strategic, global growth for all entities of the group, generating consumer and market insight for a roster of brands looking to deepen their relationship with Vice, as well as those working with the company for the first time. Vice's recent clients in the fashion space have included Chanel, Gucci, Marc Jacobs, Converse, H&M and Stone Island.

Smulders joins from Havas LuxHub, where she led an international team as global managing director, overseeing work from clients including Hermes, Net-a-Porter and Topshop/Topman.

Matt Elek, chief executive EMEA of Vice, said: "The appointment of Tammy is another important milestone for VICE as we expand our fashion, luxury and beauty offering. We want to predict the curve of the industry rather than follow it, and bringing someone with the depth and breadth of experience that Tammy has will help us do that."

Smulders added: "Vice is at the forefront of content creation and distribution, and the style titles represent the cutting edge of fashion and luxury. I’m excited to work with the various teams across the VICE fashion and style businesses to grow their footprint and break new creative ground."

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Jessica Goodfellow

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