Addison Lee targets UK growth with appointment of Agenda21 Digital
Managed car specialists Addison Lee is eyeing further UK growth with the appointment of Agenda21 Digital as she takes retained agency following a competitive pitch, winning the right to oversee all aspects of the businesses digital footprint.
Addison Lee targets UK growth with appointment of Agenda21 Digital
Operating a fleet of 5,000 vehicles Addison Lee undertakes up to 30,000 journeys per day in London but is keen to expand further by investing in new business, technology and vehicles.
Rav Seehra, digital marketing lead at Addison Lee commented: “Agenda21 Digital demonstrated lots of passion and expertise throughout the pitch process. We were impressed by their approach to bringing together data, technology and advertising in an increasingly complex digital environment, and by their enthusiasm for Addison Lee’s expansion plans.”
Pete Robins, founder of Agenda21 Digital added: “We are dead chuffed to have won Addison Lee. Their clear ambition and understanding of the role of media, data and technology makes them the ideal client for Agenda21.”
Agenda21’s client roster includes the likes of Air New Zealand, Vodafone and MacMillan Cancer Support with other recent wins including Le Col, Hachette and AJ Bell.