Google responds to Apple’s AirPods with company’s own wireless headphones

Google creates wireless headphones

In typical tech company fashion, Google is trying to outdo Apple. Whether or not it’s intentional, the tech giant announced its new wireless headphones called Pixel Buds, which sports two buds connected with a cord around the neck.

Similar to Apple’s Apple’s AirPods, Google’s version incorporates Google Translate which supposedly lets you encounter a foreign language and hear a real-time translation.

At an onstage demo at Google's Pixel 2 event in San Francisco Wednesday, the headphones translated a conversation from English to Swedish with about a 1-2 second lag. The presenters said that it was like “having a personal translator by your side.”

The headphones, which consumers can get in white, gray and black, come with a charging case that can keep the headphones going for five hours at a time and charge up to four times per case.

However, the headphones were created to be used with the company's new Pixel 2 handset.

The headphones cost $159 — the same price as Apple’s — and will go on sale in November.

In addition to the Pixel Buds, Google also announced a small smart speaker, a larger smart speaker, a smartphone, a smart laptop, a smart-looking VR headset and a smart camera at the event Wednesday.

Haley Velasco

Haley Velasco is a writer based in Chicago, IL, who has a background in PR for a sports media company and has reported on a variety of topics, including sports, opinion, politics and celebrity news. Based in the Windy City, she covers industry happenings in the Midwest and throughout North America. She has been reporting for The Drum since May 2016.

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