Online creative community One Minute Briefs will issue a challenge to creatives today to develop ideas to drive organ donations for the NHS, with a prize of £250 in Airbnb voucher on offer.
The daily creative challenge will issue the brief to drive registrations to the site speeddonating.com.
Entries should be tweeted using @OneMinuteBriefs and should including the Speed donating website URL and #SpeedDonating contained within the tweet alongside the creative entry.
In the UK, there are currently 6,500 people waiting for suitable organ transplants. The Speed Donating site allows donors to quickly sign up, with around 86,000 people across Europe understood to be awaiting a life-saving organ transplant.
OMB has also revealed the speaker line-up for its first event taking place in London next month, including Ali Hanan, founder of Creative Equals, Paul Mellor, design director of Mellor & Smith, Edgar Pragnell, from The Social Chain and several talks from the community lined-up as well.
The OMB Live event will take place on 2 November from 7pm at Cargo on 83 Rivington Street.