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By Katie Deighton, Senior Reporter

October 2, 2017 | 2 min read

The first Work of the Week for October 2017 is a powerful spot directed by Rankin for Unicef, that reminds the audience amid harrowing clips from the ongoing Syrian war that although children are not responsible for the bombs and bullets, they are often the worst affected by them.

Created by FCB Inferno, the flagship film for the A Child is a Child campaign is set Bastille’s ‘Four Walls’ and depicts refugee and migrant children watching footage of children in danger around the world. The spot sees children literally wearing projections of the war and the upheaval it has pressed upon themselves, their families and their countries.

In a bid to challenge the prejudice refugee children are facing each day, the viewer is asked if they believe "a child is a child no matter what," with imagination, play time and a family around them, concluding that they do.

“Three Syrian children who were supposed to be in the film couldn’t come,” recalled Rankin. “The day before the shoot, their father found out that his brother had been killed in a bomb attack in Aleppo.

"These children still have close relatives in Syria who are in danger. They told me they miss their families and worry about them every day.

“We shouldn't label these kids and judge them when what they really need is love, safety and warmth. ‘Refugee’, what does that even mean to a child? A child is a child. And that is all that matters.”

Sharon Jiggins, managing director of FCB Inferno, added: “It is so easy to become desensitised to the refugee and migrant crisis and for that very reason we wanted to create a powerful and emotional reminder that it is innocent children at the heart of the crisis.

"As an agency, we are known for being a force for good, and while this is an incredibly topical and emotionally charged issue at the moment, it is one that will also affect generations to come.”

UNICEF: advert-body-1 by FCB Inferno

By UNICEF

Overall Rating 5/5

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