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Creative work of the week APAC: Brooke Bond hopes a cup of tea can unite people of different beliefs

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By Shawn Lim, Reporter, Asia Pacific

October 2, 2017 | 2 min read

The winner of this week's creative work of the week in Asia Pacific is Brooke Bond, which launched an online film campaign for World Peace Day to support Unilever´s working partnership with Peace One Day.

Brooke Bond Tea

The winner of this week's creative work of the week in Asia Pacific is Brooke Bond Tea.

The TV spot is set in a dreamlike realm that shows how in today’s divided world, people often put themselves and others into groups based on their belief systems and then find they have more in common than not.

The campaign, which was created by LOLA MullenLowe Madrid, hopes to inspire people to come together for a conversation over tea and show how this simple act can break down barriers and open hearts and minds.

“For hundreds of years tea has been a catalyst for people of all backgrounds to relax, connect and find common ground where perhaps there was none before; A practice that we need more than ever in today’s increasingly divided society,” said Ben Curtis, global brand director at Brooke Bond.

Brooke Bond Tea: advert-body-1 by LOLA MullenLowe

By Brooke Bond Tea

Overall Rating 5/5

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