US Creative Work of the Week: TV doctors give sound advice in Cigna campaign
Four television doctors are giving good advice – go see a real doctor and get a checkup, in a new campaign for Cigna Health Insurance by McCann New York.
Four of TV’s most beloved fake MDs are urging Americans to get an annual check-up in a continuation of the TV Doctors of America campaign.
This year’s cast includes two new faces – Neil Patrick Harris and Kate Walsh. Together with Patrick Dempsey and Donald Faison, rush around a hospital to deliver the important message that you can avoid drama by knowing your key health numbers and taking control of your health. And that starts with a check-up. The campaign extends to Instagram Stories as well.
Cigna's goal is to help save 100,000 lives a year, the number of lives the Centers for Disease Control and Prevention (CDC) estimates would be saved if everyone received his or her recommended preventive care, and they picked an all-star lineup to get the word out.
The humor of Doogie Howser, McDreamy, Dr. Addison Montgomery and Dr. Turk, along with smart writing, is the reason this campaign was voted the US Creative Work of the Week by our readers. See the full campaign by clicking the Creative Works box below.
If you’d like to vote for next week’s US Creative Work of the Week, visit our US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.
