However, as the countdown to the event begins the Ogilvy Group has explained to The Drum how it is already working to promote the core ethos of the campaign as far as its own staff are concerned.
Do it Day will attract hundreds of people, drawn from brands, agencies and tech suppliers working to prove marketing can change the world, by making a difference over the course of a single day.
This year, those working on the campaign will have one focus which is destigmatising mental illness.
Although, Ogilvy has already put together a comprehensive, long term plan to turn its commitment in this area into action as far as its own employees are concerned. Part of this will be recruiting ‘champions' to drive forward change internally and help embed positive changes within the workplace, through tackling mental health stigma and instigating initiatives to improve wellbeing amongst fellow employees. Time to Change, a movement run by charities Mind and Rethink Mental Illness, will support these champions and provide them with resources for the workplace, support, good practice advice, peer networking and learning opportunities.
The latest results from the National Attitudes to Mental Illness Survey, released by Time to Change, showed a huge improvement in public attitudes towards mental health. People are more willing to work, live and continue a relationship with someone with a mental health problem, which has improved by 11% since 2009, along with a 9.6% improvement in public attitudes towards mental health in the same time period.
However, there is still room for improvement. Sue Baker, director of Time to Change, said: “The latest research findings demonstrate that as a society we’re moving in the right direction when it comes to how we think and act towards those of us with experiences of mental health problems.”
She continued: “We must not become complacent about the issue. We won’t stop until the shame and fear that has for too long been associated with mental health becomes a thing of the past.”
In July, Ogilvy relaunched its initiative ‘Happier, Healthy Me’ with its first Wellness Day, which placed them as the first agency to sign Time to Change’s Employer Pledge, a commitment to change how we think and act about mental health in the workplace. Staff took part in a day of health and exercise takeover talks, events, apps and food at its trendy, riverside Sea Containers location.
Along with Ogilvy’s commitment to supporting this great cause with Time to Change, the agency’s digital media arm Neo@Ogilvy will sponsor and participate in The Drum Do It Day, an annual event to show how marketing can be used to help the world around us.
This year the focus is on destigmatising mental health, particularly in the work place and education. The hack day session, which companies can get involved with takes place in the UK, US and Singapore on Tuesday 10 October.
Do It Day hack will be followed by a fringe week from Monday 13 November to Friday 17 along with the Marketing Can Change The World Awards on Thursday 16 November.