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By John Glenday, Reporter

September 21, 2017 | 2 min read

Public Health England are reprising their Stoptober campaign with an all new TV advert designed to encourage those who see it to stub out their fags for good.

The campaign dovetails with a new University College London report which suggests that smokers are having more success at beating the habit than ever before with record numbers successfully quitting in the first six months of 2017.

UCL’s researchers found that quitting success rates have now hit 19.8%, against a 10-year average of 15.7%, coinciding with the introduction of e-cigarettes, heavier smoking restrictions and a ban on the use of branding on cigarette packs.

Launching today Stoptober aims to build on that momentum by spreading its motivational message across digital, social and TalkSport backed up by free support and advice from the Stoptober Facebook group to participants phones, laptops and tablets via email and Messenger.

Public Health England marketing director Sheila Mitchell said: “There are more ways aids to quit smoking than ever but e-cigarettes stand out as the most popular method with half of all those taking part in Stoptober last year using one. For this reason the Stoptober campaign, most notably the TV ad, clearly position e-cigarettes as a quitting aid.”

The monthly mass quitting event is believed to have inspired over one and a half million quit attempts since 2012.

Previous years of the mass quitting event have been supported by celebrity smokers such as Phil Tufnell, a captain on the BBC’s Question of Sport and Strictly judge Craig Revel Horwood.

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