US Creative Work of the Week: Aaron Rodgers leads State Farm campaign to a win

Aaron Rodgers for State Farm

The Green Bay Packers may have lost last week's game, but quarterback Aaron Rodgers was a winner for his latest spot for State Farm Insurance.

Paired with teammate Clay Matthews, the new work created for the 2017/2018 season by DDB Chicago shows that State Farm is protecting people’s most treasured possessions as part of the 'Here to Help Life Go Right' platform.

'Together' features Rodgers and his dog recalling the memories they’ve shared together in his truck at the beach, driving with their heads out the windows and jumping over sand dunes. This is, of course, after Matthews has a mishap with a drone and Aaron’s truck and the adjustor needs to assess the damage.

The whimsical nature, plus a fun-loving dog and two NFL stars made it our US Creative Work of the Week, as voted by our readers.

If you’d like to vote for next week’s US Creative Work of the Week, visit our US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.

Overall Rating
5/5 Vote

Kyle O'Brien

I am a reporter for The Drum covering a wide array of topics but always trying to tell the best stories possible. I am a former west coaster from California and Portland, Oregon, now living in Pennsylvania — with time spent in NYC each week.

I also play saxophone professionally.

All by Kyle