UK Top Shazamed Ads: Volvo and YSL storm the chart with indie musicians
The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.
This week, the chart sees two newcomers come into their own with Volvo taking third place and Yves Saint Laurent (YSL) taking ninth place.
Volvo's 30 second spot, created by Grey, captures the attention of the viewer with breathtaking views as the car drives along a rugged mountain top. Throughout the ad, there are nods to the comparibility between the new car model and a mobile phone to show the human elemants.
Meanwhile YSL takes the ninth place in the ad with Loyle Carner's track The Isle of Arran. The directors cut ad plays on the Y, asking a number of why questions, including: "why follow old paths," as a young man creates a new code and a musician tries something different before each step on stage to present their creations at the end.
Shazam Chart