Omnicom buys SEO agency Verve Search

OMD

Omnicom Media has acquired SEO and content marketing agency Verve for an undisclosed sum.

UK based Verve, which counts Expedia, GoCompare and retailer Made.com among its clients, was founded in 2009 by chief executive Lisa Myers.

Under her continued leadership, it will operate under its brand name as a unit within Omnicom Media Group.

“A successful acquisition enhances an enterprise across three critical areas – capabilities, clients and culture,” said Colin Gottlieb, CEO Omnicom Media Group EMEA.

“Verve Search hits the mark on all three measures, and will be another valuable specialist resource to drive business results for our clients.”

Commenting on the move to Omnicom, Myers said the agency “has gone from strength to strength.”

“Omnicom is a great fit for Verve, in terms of both culture and vision,” she said. “We are passionate about innovation and creativity, and becoming part of the Omnicom family will allow us to grow further. This new chapter is going to be very exciting and we can’t wait to get started.”

M&A firm Waypoint Partners are understood to have advised on the deal.

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Jennifer Faull

Jen Faull is Brands Editor at The Drum. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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