The Drum Awards for Marketing - Extended Deadline

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By John McCarthy, Opinion Editor

September 15, 2017 | 2 min read

Manchester United players Phil Jones and Ashley Young faced off against colleagues Sergio Romero and Matteo Darmian in a bowling challenge organised by club sponsor SwissQuote.

The English Premier League regulars indulged in randomised challenges like left handed, blind folded and through the legs bowling to make things more difficult, all to celebrate the partnership with the club's official global Forex and online financial trading partner.

Having secured the players, the brand, with help from Mob Film, created some memorable content to help the partnership resonate. The video landed after the club's impressive win against Basel midweek in the Uefa Champions League.

The unbeaten side, was divided as Phil Jones and Ashley Young seized the day.

Marc Burki, chief executive of Swissquote, said: "We are delighted with the start to the season United have made and it’s great to see that the players are as competitive off the pitch as they are on it.

"Our partnership with Manchester United allows us to provide fans with the genuine inside track into what their favourite players are really like and we look forward to working even closer with the a club who share our values of passion, integrity, teamwork and an unwavering commitment to excellence over the course of the season.”

Previous content saw the team play footgolf in a series offering new challenges to the distinguished athletes.

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