Dentsu India to build emerging categories for MTR and Orkla through its creative mandate
Dentsu India secured the creative mandate of packaged foods company, MTR's brand ‘Snack Up’ and its parent company Orkla’s brand ‘Laban.'
Dentsu India to build emerging categories for MTR and Orkla through the creative mandate
Dentsu won the mandate after a multi-agency pitch and will aim to build emerging categories for MTR and Orkla.
Simi Sabhaney, chief executive officer, Dentsu India, said: “With MTR, it was meeting of minds from the word go. We are looking forward to a long and productive relationship.”
Samrat Chengapa, senior vice president, Dentsu India, said: “We are absolutely delighted at winning this business from MTR and Orkla. With this win, we certainly look forward to co-creating work that truly makes an impact in the marketplace.”
Sunay Bhasin, chief marketing officer, MTR Foods said: ‘We couldn't have thought of a better partner than the young and dynamic team at Dentsu for our emerging categories. I look forward to a close and impactful partnership.”
MTR Foods is a subsidiary of Norwegian Business Consumer Goods Company – Orkla ASA. Orkla ventured into the confectionery business in India by rolling out its very first initiative called Laban – human-shaped, fruit-flavoured chews.
Dentsu Aegis Network recently acquired India's Sokrati to bolster data-driven marketing services.