Business on the Move: Shell, Fox’s Biscuits, Kepak and more

Shell UK has appointed TMW Unlimited as its lead digital and internal communications agency for its retail division

Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.

Account wins

Shell UK has appointed TMW Unlimited as its lead digital and internal communications agency for its retail division. The agency won the brief following a competitive pitch.

The appointment comes at a time when Shell Retail UK is looking to achieve a physical-digital transformation across its entire business. TMW Unlimited’s brief is to help with digital transformation across Shell Retail UK’s core business areas and planned changes to Shell’s internal communications.

Fox’s Biscuits has appointed Together as its lead agency for strategy and creative, including digital, social, in-store, advertising and PR, following an agency pitch.

So far, Together has created a new suite of product and lifestyle photography, redeveloped the brand’s tone of voice and designed the website, which will be launching in September.

Harley Street Medical Area has appointed Welsh PR and content marketing agency BrandContent to deliver a bespoke PR and amplification programme. The agency won the account following a three-way competitive pitch against London-based agencies.

Kepak, the meat group, has appointed Porter Novelli London to handle consumer PR and social media management for its Rustlers’ microwaveable burger brand.

The move builds on Kepak’s recent decision to retain Porter Novelli as its corporate affairs agency in Dublin and the agency’s London team for brand reputation management support for Rustlers.

The appointment, which follows a competitive pitch managed by marketing specialists Oystercatchers, will take effect immediately. Porter Novelli will work closely alongside existing Rustlers’ agencies including Droga5, Total Media and TransgressiveX, to deliver an insight-led integrated campaign.

Fintech company iZettle has chosen UM to become its exclusive UK media agency and lead agency for Europe. The agency won a four-way competitive pitch. UM will handle all planning and buying for iZettle on an ongoing basis, effective immediately.

CAB Studios, the brand, marketing and digital consultancy, has won the digital contracts for PizzaExpress, Côte Brasserie, RedKangaroo, and DW Sports. CAB will be working with these household name brands on a range of projects, including app design and creation, brand proposition and definition of broader digital strategy.

The Scottish Football Association has appointed creative communications agency, Wire to handle conception and delivery of an experiential tour around Scotland.

Women’s fashion brand Lafayette 148 New York has tapped New York-based design and technology agency Firstborn, and its global network partner Isobar to reimagine its digital and ecommerce business.

Work for Lafayette 148 New York will begin immediately, with the launch planned for Spring 2018.

PR and digital marketing agency Roland Dransfield has been appointed by Crowne Plaza and Staybridge Suites - Manchester Oxford Road, to market Manchester’s first dual-branded hotel.

Mailbox, the shopping centre in Birmingham, has appointed RileyRaven as its lead creative agency to build the communications for the retailer and grow awareness of a new collection of stores which will be launched later this year.

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Jessica Goodfellow

The Drum's media reporter covering everything from publishing, TV, social media, radio and technology.

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