RAPP UK has appointed Andy Rowe as its new head of marketing sciences. Tasked with developing and leading the data science and analytics team, Rowe will also be responsible for nurturing clients in the art of data decisioning to drive business transformation.
Reporting into both Shiona McDougall, senior vice president (SVP) of strategy, and Carolyn Stebbings, SVP of data and technology, Rowe will lead a team responsible for optimizing the performance of omni-channel campaigns including social media, as well as undertaking segmentation, modeling and data mining.
Prior to joining RAPP UK, Rowe spent over 10 years at MRM Meteorite, most recently as head of data planning, working with clients such as easyJet, TSB, Vauxhall, Amazon, Standard Life and Royal Mail.
Shiona McDougall, SVP of strategy at RAPP UK, said: "Andy is a hands on practitioner with a wealth of experience and substantial gravitas. He will take leadership of the current data science and analytical team, building the team’s capabilities to encompass greater digital measurement skills alongside the current strong foundational elements of data science & analytics. We’re thrilled to have him on board and look forward to bringing his skills to more RAPP clients.”
Andy Rowe said: “I’m delighted to join an agency with solid ambition and a strong focus in developing its marketing sciences offering for its clients. RAPP knows and champions the individual, making the art of data science pivotal to its vision. To be a part of such a forward thinking and fiercely individual agency is a privilege I can’t wait to be part of.”
In addition, Rowe and his team will further build data visualization for RAPP’s clients across media, creative and data-tech.