New Star Wars and Marvel content to feature as part of Disney Digital Network EMEA roll out

Science of Star Wars logo

IBM has developed a new Star Wars series with Disney, which is set to roll out its digital network across EMEA platforms, it has revealed.

The company said that Disney Digital Network already reached over 1 billion people globally and publishes thousands of pieces of content each month via Disney's owned sites and generates 400 million monetisable video views in EMEA too across 22 markets and in 18 different languages.

A number of short-form digital programmes were revealed during a session at Dmexco today (14 September) including Club Mickey Mouse which began to air in the US last week and was created for broadcast via Facebook and episodic series; Science and Star Wars, which will begin to air on 19 September before making its way to the EMEA.

Developed alongside IBM, Science and Star Wars will explore the latest breakthroughs in science, featuring researchers from IBM, Watson, guest stars and experts as well and has been developed by Disney and IBM and will also air on Facebook.

Disney has said that the content will be tailored to specific audiences, in local languages and feature it's iconic characters from across its stable, including Mickey Mouse.

Other Disney content, from memes to boomerangs will be distributed across the network too with the specific aim of helping engaged audiences celebrate and enjoy their fandom for the various franchises and characters owned by the company including Marvel.

“The Disney Digital Network now allows our advertising partners to engage with audiences the way they want to: with high-quality content across multiple digital platforms, world-class storytelling at the heart of every campaign, and data to drive the right audience,” commented Tricia Wilber, CMO of Disney EMEA. “Only Disney can deliver such a proposition and we look forward to rolling out Disney Digital Network to the advertising community across our EMEA markets.”

Facebook Live chats will be another element of the regular content that is distributed, featuring film-maker Zack King.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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