Flipkart and Amazon to lock horns in battle over Indian consumers during festive season

Flipkart and Amazon to lock horns to gain supremacy over Indian consumers during festive season

Indian e-commerce brand Flipkart and Amazon are all set to lock horns again in an attempt to gain supremacy over Indian consumers with the announcement of their respective sales.

Amazon India's flagship sale - 'Great Indian Festival' - will begin along Flipkart’s Big Billion Days sale, i.e. from 20 September and will last till 24 September. Amazon will roll out the sale under their theme ‘Karo milke taiyyari, toh tyohaar tyohaar lagta hai’ (English: Do all the preparations together as only then festivals feel like festivals).

Kalyan Krishnamurthy, chief executive of Flipkart, said, “The Big Billion Days is a celebration for India because it flags off and sets the tone for festive shopping in the country. Over the years, it has grown from being Flipkart’s largest shopping carnival, to being synonymous with the festive season and Indians now relate to it as the #1 festive sale in the country.”

In a similar style as Amazon's annual sale, Prime Day, the India-focused 96-hour sales event has been devised to entice customers to shop with Amazon by offering sizeable discounts across hundreds of thousands of products.

Manish Tiwary, vice president, category management, Amazon India, said: “As our customers prepare for the festive season, we are geared up to serve them with blockbuster deals from India’s biggest brands. In keeping with our festive theme this year we have worked together with our entire ecosystem of sellers, partners and brands to help customers celebrate a bigger and better festive shopping experience.“

Both the brands are promoting the sale aggressively on social media platforms. Amazon is making the most of out of Indian festivals, as it earlier asked people to slow down and #DeliverTheLove in a Raksha Bandhan campaign.

Amazon India recently opened a fashion photography studio called 'Blink' to combat its Indian rival, Flipkart which rolled out its private label fashion brand Divastri.

Taruka Srivastav

I march to the Indian beat of The Drum.

All by Taruka